Monday, November 28, 2011

An research consult day: money well spent

Since I took the site live last spring, the most popular articles by far have been the ones on planning, buying, and managing research.

Vermeer's "The Geographer"
image from

I understand this well, because in all my years of buying research for a living, I never did see good objective analysis of the field itself: the strengths and weaknesses of the research companies, the sales and customer service strategies they use, and the best practices for spending research money as a consumer of those services.    The series of articles is here:  The Business of Research.

Those articles are free, and always will be.

At the paid level, an consult day combines that insight with specific advice for your own company, delivers a research strategy and action plan, and acts as catalyst to make best use of the time and money you devote to your research efforts.

These are the deliverables:

  • Opening workshop;  your own business research needs, mapped in real time against your organization, culture, and goals. Who are your research "customers?" What do they want?  What do you want FOR them?
  • The big 3 research companies: Gartner, Forrester, and IDC.  Best practices for choosing, buying, and working with each.
  • Other research sources: some are free, many are much less expensive than the big three. Learn what they are, why they're important, and how to work with them.
  • Social tools and expertise sharing in your organization: how they are a "hand in glove" fit with research. Work hands-on with social tools.
  • The 80/20 rule for research: could it be the best answer for your organization?
  • Strategic and tactical research: why you need both, how to get highest value from each.
  • Organizing internally for research value: centralized? federated? distributed?  Ways to envision research management.
  • What's your RoR--Return on Research? How to know, when standard metrics measure the wrong things.
  • Walk away with a specific action plan. Entry level, mid-tier, or all-in? We'll create each, and compare cost and returns.
  • Ongoing support: unlimited followup calls for 12 months after the initial engagement at no additional charge.
The one-day on-site engagement is $2500 plus travel.  While I will happily discount for non-profits, NGOs, and startups, I will NOT gouge a larger corporation for huge consult fees just because it's the standard (a day with an analyst from the big three is typically priced at $10k.)  Please feel free to ask about customized plans,  and combinations with other workshops like Tech Triggers Innovation, or Big Ideas.  

E-mail to discuss scheduling or other questions, or leave a comment below and I'll contact you.

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