In the category of "major trends waiting to happen" is the computer assisted customer service system that adds to the customer experience, not merely a misplaced use of tech to save money at customers' expense.
In the linked article, MIT's Peter Weill examines a tactic called "softscaling," now being used by some companies with great success.
What are the triggers for better customer service?
- Genuine end-to-end customer relationship management (CRM,) one of the most promising uses of Big Data
- New forms of human-machine interaction, especially the maturation of voice interaction systems
- Artificial Intelligence that senses emotion levels, understands complex interactions, and escalates to human agents in the same way a caring person would escalate to a supervisor: "I think we can help you better if I bring in my boss, who has specific experience in this area."
- Business education/enlightenment to appreciate the changed rules of customer engagement and the bottom-line value of greater personalization at the front-line customer service level
'via Blog this'