The 5 Questions Every Company Should Ask Itself | Co.Design: business + innovation + design:
This is an excellent article, part of Fast Company's coverage of design; The article contends that the 5 questions require you to back away from the heads-down, task oriented way business is done every day.
"Why are we here?" "What if we started this company from scratch today?" These are big ideas, and concepts that should be at the foundational level of any consideration of corporate or IT strategy.