Tuesday, September 13, 2011

The Enterprise Social Landscape Enters Teen Years | Forrester Blogs

Blog post from Forrester's Rob Koplowitz, available w/o a Forrester account.

Rob summarizes their first Wave (product comparison tool, similar in function to Gartner's Magic Quadrant), and does a good concise update on progress in social tools for enterprises.

The Enterprise Social Landscape Enters Teen Years | Forrester Blogs:

'via Blog this'


  1. The fact is that only 50 to 60 % enterprises are making some investment in social enterprise, still 40% are remaining that are doing nothing.

  2. Thanks for the comment: there may in fact be 40% that are not AWARE they are doing something, but to me that just means users are getting what they need without consulting IT about it. For instance, subject matter expertise location is a key element of enterprise social networks; just enter almost any company in a LinkedIn search, and you will find a community of their employees doing SME location completely outside their parent company.

    See my latest article for insights into the large and growing shadow IT movement: http://www.infrics.com/2011/12/what-happens-when-users-wont-play.html