Monday, April 15, 2013

New York Times reports: the biggest cable network isn't cable, it's streaming video

More Cracks In TV’s Business Model -

This is an excellent article examining "unbundling," when consumer choice overrides the current business models of TV networks and other media outlets.  If you're read for a while, you'll see two big themes here:

--Greater consumer power and choice about media: The Era of You
As author David Carr points out, "Historically, once the consumer decides, it doesn’t matter what stakeholders want. They can’t stop what’s coming." 

--Decoupling of content from distribution and consumption: statelessness
Like many forms of media, legacy behavior is to preserve high profits by linking the art you buy (TV show, movie, book, application for your computer, music) to some form of distribution method (cable, iTunes, Google Play, physical DVD or CD) and to a fixed location or device for consumption (home TV set, movie theater, downloaded copy on your specific computer, tablet, or phone.)  

Unrealized across the board in the emerging scenario is the massive business and profit opportunity in digital content licensing that works with the stateless model, and allows the license purchaser to consume the art via the distribution model and on the device of their choosing.  

Let's keep watching this story: there's much more to come.

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