Looking Further with Ford: 13 Trends for 2013
The link is to the .pdf of the presentation. A couple of takeaways:
- Ford recognizes that people believe they can do good through their choices of companies to support. For business, this means added importance for corporate social responsibility and diligence in social media monitoring.
- Customers also expect a more direct relationship with those companies, a trend one analyst summarized by saying, "consumers want to be a market of one." This is a direct tie-in with Infrics' Era of You idea, in which we see personalization of experience at a more and more granular level.
Video of the presentation, discussion of the ideas, and a Q & A are on Ford's Livestream channel