This one, used to open Salesforce.com's 2012 Dreamforce conference, is essentially an ad for the Infrics.com slogan: everything you need is everywhere you are.
Although it was produced to show off Salesforce's offerings, there are two major themes in play here:
- Extreme personalization of experience. Technology is used to deliver highly individualized information across a broad range of experiences. This is at the heart of the big idea, the era of you.
- Through touch, voice, heads-up displays, and ubiquitous connectivity, the benefits of technology are used more easily, in more places, and more often. Technology gets out of the way, and disappears.