Tuesday, August 28, 2012

Amazon Web Services: $1B in stateless computing revenue, "less than 10% of its eventual size" -- NYT

Active in Cloud, Amazon Reshapes Computing - NYTimes.com:

When an AWS customer speculated on the price of a server--which he never has to buy thanks to Amazon's servers in the cloud--he said, "for me, that would be like knowing what the price of a sword is."

This is an excellent article from the New York Times.  The success of Amazon's effort highlights three important Big Ideas:

  • Abstract complexity
    If you can't eliminate the complex, manage it so the part that is consumed appears simple.  AWS abstracts the entire data center so well, end users neither know nor care how it happened.  Don't Know, Don't Care (DKDC) is one of the biggest enablers of:
  • the Service Oriented Enterprise
    Up to now, buying, configuring and managing servers and the place they live was like a piece of a very elaborate jigsaw puzzle.  It had many edges and only fit together in one way with other similarly elaborate pieces.  AWS is like Lego blocks: standard and predictable. It can be assembled in millions of ways. When the elements of business processes are decomposed into reusable component parts, it's the difference between a Lego store and the impossibly jumbled Room of Requirement in the Harry Potter stories.
  • Decouple data, applications, and machines
    Remember, cloud computing, for all its (mostly justified) hype, is only one part of the stateless future.  AWS represents the impact of stateless processing power at the top level; imagine the same impact propagated across personal and mobile computing, user data, and the applications in your enterprise, and you begin to see the true promise of the stateless future

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