Tuesday, July 10, 2012

A Student's Smart Microsoft Rebranding Is Better Than The Real Thing | Co.Design: business + innovation + design

Image from fastcodesign.com

A Student's Smart Microsoft Rebranding Is Better Than The Real Thing | Co.Design: business + innovation + design

I think the Fastcodesign branch of Fast Company does some very nice work.  Design is an important part of the way the future will look and feel; it's important.

Lately, the idea that you use a screen to simulate the 3-D look of real objects has started to seem very old-fashioned.  Compare Apple's "bookcase" metaphor on iOS to the rebranding of Google's online look (no drop shadows, no "raised-looking" buttons.)  If you view the article's slides on this student's MS rebranding, there's some excellent discussion of this next generation of thinking about digital design.

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